• Sydney Lager sells in the UK, the Far East and Scandinavia attracting male and female consumers with its great taste and style

• Sales of Sydney Lager have built quickly with consumers adopting the product as a regular drink

• SYD is seen as a Premium Packaged Lager.  It is 'moorish' and consumers will drink more SYD than other lagers

• Once consumers have bought SYD they will continue to return to it and add this great product to their repertoire

• Point of Sale has been developed using typically blunt Australian humour:

• 'If you swim with the sharks, expect to get bitten'

• 'Sydney Lager - Doesn't beat around the Bush'

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